Tips for Getting Ready for Corporate Headshots

Behind every great brand are the people working tirelessly behind the scenes. They are the ones who truly make the magic happen. When it comes to building trust with your customers, great team headshots are invaluable. They provide a glimpse into the faces and personalities behind the business, fostering a sense of connection.

Corporate portraits are the perfect tool to establish a consistent image for your company. Whether you prefer a formal and professional look for your professional services or a more creative and artistic approach for your graphic design company, these portraits can help you make a lasting impression.

We have compiled the ultimate guide to ensure a successful and memorable corporate headshot session. We’ve got you covered, from planning your shoot day to selecting the perfect outfit and hairstyle. Let’s ensure you capture your brand’s essence and showcase the incredible individuals that make it shine.

Plan the day

Are you planning a headshot session for just yourself or your team too? You’ll need to find time to get the whole team together for the photo session for the latter. Consider what time of day might be better (people are generally brighter and fresher in the morning!). For larger teams, there may be a need to book multiple sessions. Of course, if it’s just for you, discuss a suitable time and place with your photographer to be well organized.

You should consider where the headshots should be taken – is it most suitable in your office, somewhere local like a coffee shop or park, or even somewhere neutral like a studio? You can discuss what might be best with your photographer – be sure to make the most of their knowledge and skills to find something that works for your brand and vision to get the best results.

What to wear

When preparing for your headshots, one of the most common questions is, “What should I wear?”. It’s generally helpful to set some ground rules for this to get a consistent image. For example:

Men

  • Wear a suit jacket or not?
  • Should they wear a tie (or bowtie!)?
  • Is the top button done up or undone?

Women

  • Plain or patterned tops?
  • Accessories or not?
  • Hair up or down?

And what about colors? Generally, solid, neutral colors and classic/timeless outfits work best, and you should avoid bold patterns and colors. If you have branded tops that you and your team can wear, why not use them to develop a consistent theme across the headshots? Produce your guidelines to suit your company and reflect your values.

Smile

One of the most frequent worries is how to smile in corporate headshots. Smiles create more warmth in a photograph, but equally, certain businesses tend to lean towards more formal and serious portraits. 

An essential tip here is to try not to force it. To help capture a great shot, your photographer might make some jokes or get you talking about something you’re passionate about to capture your most natural look. Be prepared to play along!

If you need help smiling for your photo, practice in the mirror beforehand and see what you feel comfortable with.

Posture

There are arguments for and against both sitting and standing for corporate headshots. One thing that should aid your decision is what type of headshot you’re after – a traditional professional portrait from the shoulders up; or an editorial headshot. Your industry will probably help dictate the answer to this one.

If you sit down for your headshot, a good tip is to rest your hands on top of your thighs, which will help stop you from fidgeting and relax your shoulders. 

Hair 

When it comes to your hair, a general rule of thumb is to avoid cutting or dyeing your hair just before your shoot. Here are some other tips for styling your hair for a headshot:

  • Wear your hair in a style that represents you;
  • Wash (and blow-dry) your hair the night before;
  • Style your hair to frame your face.

Take note that your photographer is probably not a hairstylist and won’t be able to rescue you if you’re having a bad hair day! So, remember to take a brush or comb and any hair products you use so that you can tidy up (if necessary!) just before your photo. 

Make-up and accessories

You might consider hiring a make-up artist to be on hand during the shoot since their skills can help enhance the outcome of your corporate headshots and make you look your best.

If you’re planning on doing your make-up, here are some things to keep in mind:

  • The camera will draw attention to heavy mascara and bold lipstick, so try to keep make-up looking a bit more natural;
  • Any shimmer/glitter tends to appear shiny and oily in photos, so avoid it where possible.

If you’re planning to accessorize, try to keep necklaces and bracelets to a minimum – the aim is to focus on your face, so chunky jewelry and too many accessories can distract the picture.

Glasses

The most effective corporate headshots are representative of you in everyday work life. So, if you usually wear glasses, you should wear them for your headshot.

While glare from lenses used to be a common problem for photographers taking headshot photos, most glasses these days have an anti-reflective coating. Remember to give them a good clean so there are no smeary lenses.

Another way to avoid the glare problem is to ask your optician if you can borrow a similar pair of frames (without the lenses) for your shoot. 

Communicate

Communication is vital to getting the best from your corporate headshots. This includes communicating with your team about when and where the photo session will take place and guidance for ensuring consistency across your images.

You’ll also need excellent communication with your photographer – give them as much information as before the shoot and perhaps even invite them to visit the shoot location so they can get a better feel for your requirements (and give you their creative input).

Here’s a handy list of some critical questions you should ask when selecting your corporate headshot photographer:

  1. Do you use a studio and go on location?
  2. How would you manage the lighting, and would additional lighting be required?
  3. How much time would you recommend for the session?
  4. How do you define a “look,” and how many different “looks” do you include (such as clothing or setup changes)? 
  5. How long after the shoot are you able to provide the proofs?
  6. How many proofs will I have to choose from at the end?
  7. How will I receive my proofs?
  8. When will I receive my final shots?
  9. What exactly does your price include (Proof prints or CD? Final prints? Retouching? etc.);
  10. What is your payment policy? 
  11. What are the options if I am not happy with the photos?
  12. So far, what ideas do you have on how to shoot me?

Get some rest

Think heavy drinking the night before your corporate headshot is a good idea? Think again, please! 

One of the best things you can do before your shoot is to get a good night’s sleep to look bright and fresh for your portrait. After all, your corporate headshot will be of you representing your brand or your business, so you should want to look your best.

Relax!

We’ve said it before, and we’ll repeat it – R.E.L.A.X. Your photographer has heard the phrase ‘I hate having my photo taken’ a million times before – don’t worry, you’re in safe hands! 

Here are some tricks used by Zen Studios:

Laughter: Before positioning and grasping the camera, seek a comedic element to engage with the talent.

Blinkers: When dealing with people who blink a lot, ask them to hold their eyes closed gently and give them a countdown to open their eyes.

Mirrors: Ask the talent to mirror you. This way, you can often get them to do whatever gesture you do without describing it.

Music: Have a music playlist depending on the setting and the location. This can help with nerves and can help lift spirits.

Finally, remember that “no one’s smile ever broke a camera lens”! Explore stunning corporate portraits captured by Zen Studios’ skilled photographers, or schedule a headshot photo session for your team today. 

Mich Angela Pinili

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