Commercial Headshots

Commercial Headshots

Commercial headshots are a type of acting headshots and business portrait photography seen widely in advertisements, business websites, business cards, press releases, and LinkedIn profiles. A great commercial headshot has the potential to entice audiences, bringing about a great first impression in line with the unique selling proposition of the related business. Consider, as with the photograph featured here—a great representation of our guitar instructor client, who wanted to highlight his talent, professionalism, and friendly demeanor to potential website visitors.

These compelling headshots are typically accompanied by text composed of a well-composed advertising message and an appealing call to action. With the help of expertise in creating compelling imagery attuned to your business goals, professional commercial photographers are an investment that will pay dividends. Creating an even better image is likely to bring about a phenomenal increase to the return on investment (ROI) of your advertising, as the picture is usually the first encounter for the majority of viewers.

Importance Of Commercial Headshots 

Have you ever come across another person whom you simply liked or disliked in flash, without any particular rationale for your reaction, or without you even knowing why you felt the way you did? In most situations, people are destined to have “first impressions” of people in an instant. Their purchasing behavior and click patterns are very much determined by these first impressions.

Advertising is an expensive proposition. A bad commercial headshot can utterly sabotage the success of your campaigns. Therefore, like any skilled accountant, a great commercial headshot must be treated as an investment with tremendous payoffs. We have seen one image drive the conversion rate of one landing page up by no less than 75%.

By using an exceptional image, the click-through rate for your online adverts will double and even triple, making them both more efficient and cost-effective.

What To Wear

Your wardrobe choice is determined by your industry, your personality, and where you want to have the photographs taken. For industries such as law and finance, which are more conservative, we advise you to go for the age-old suit-and-tie for men and its female counterpart. If you are from any other industry, you should take the advice of your commercial photographer, as they will prove to be very helpful in making the appropriate decision.

Don’t forget, always dress for the job you want, not the one you have. In case you require more insight, feel free to reach us for advice. We are always at your service!

How To Pose

You don’t have to go wild with poses for commercial headshots. We prefer to focus on simple poses during our photo shoots because we want to highlight your professionalism, not our art. Your poses must complement your marketing message, and you should take into consideration where the images will go. For example, if you want to get the viewer’s eye to one particular part of your website, just have one of you pointing to it and you have the viewer’s attention. It’s all about getting your essence compellingly and strategically.

Backdrops for Commercial Headshots

For more conservative industries such as finance and law, sticking to plain white, gray, or black studio backdrops is recommended for headshots. They provide a plain and unified image, evoking trustworthiness. For all our studio background options, you can visit our headshot backgrounds page.

If you work in creative fields, charities, or technology and want your photos to pop, you have the option of using a colored studio background or have an in-office or outdoor setting. All of these tend to highlight your personality.

As a thought leader, entrepreneur, or executive, it’s critical to have several different photos of yourself available to use across various channels. Ideally, it’s best to have some outdoor photos to complement your studio headshots.

Having the same headshot all across LinkedIn, the firm website, and press releases might not appear professional. Several studio backdrops provided by Zen Studios LA cater to your taste and industry requirements. Methods On How To Prepare For Commercial Headshots

Ways On How To Prepare for Commercial Headshots

To guarantee exceptional headshots, there are three important aspects to take into consideration prior to your session. Firstly, take care of your health by getting sufficient sleep, exercise, and sunlight during the weeks prior to your session. Although our editing experts will maximize your selected photos, your preparation will make them naturally appear great.

Second, perform a test run of wearing your chosen clothes some days prior to the session to fit perfectly, and you will have time to take care of any dry cleaning requirements.

Finally, create a list summarizing your vision for the headshots so your photographer is prepared to help you achieve your desired results during the session.

For instance, a client of ours needed to have his photo symbolize his bond with the vibrant San Francisco community. We achieved this by taking him against the urban backdrop of San Francisco’s famous streetcars.

Feeling Unphotogenic Or Hate Getting Personal Photos?

Portrait photographer knowledgeable about your needs and creating a wonderful experience? Search no further than Zen Studios LA! We focus exclusively on headshot photography, offering a worry-free experience and great shots to share online. With our experience and commitment, we will deliver to you a memorable experience and incredible outcomes. Come visit our studio and let’s build some fantastic headshots!

Commercial Headshot Price

commercial headshots are usually priced at rates ranging from $225 and above. Pricing is determined by various factors such as the location, package type, and the photographer you decide to go for. In looking at prices, it’s important to consider two important aspects, including licensing fees and retouching fees. Licensing fees essentially cover the ownership transfer of the photographs to you after you buy them. This is different from the session fee, which encompasses the studio time of the photographer. Extra licensing fees will be incurred depending on whether you want to use the photographs for press releases, advertising, magazines, or books. For retouching, most photographers will quote you at least $225 and above for every image. It’s advisable to include the costs in calculating the overall pricing of doing your session.

Welcome to Zen Studios! We have affordable rates for our sessions, and we grant full rights to use ALL photos from your photoshoot. To top it all off, you will receive one custom-retouched picture of your choice. Isn’t it exciting? Are you looking for something budget-friendly? We have you covered with our Virtual Headshot services. Don’t wait; book now and let’s get your best captured!