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Commercial Headshots

Commercial headshots are a genre of acting headshots and business portrait photography commonly used for advertisements, company websites, business cards, press releases, and LinkedIn profiles. An exceptional commercial headshot can captivate viewers, leaving a positive first impression that aligns with the unique selling proposition of the associated business. Take, for example, the photograph showcased here—a brilliant depiction of our guitar teacher client who sought to showcase his talent, professionalism, and approachable nature to prospective website visitors.

These captivating headshots are often paired with text featuring a well-crafted marketing message and a compelling call to action. With their expertise in crafting captivating images that align with your business objectives, skilled commercial photographers are an investment that pays for itself. Creating a superior image can yield a remarkable boost to your advertising efforts’ return on investment (ROI), as the image typically serves as the initial point of contact for most viewers.

Importance Of Commercial Headshots 

Have you ever encountered someone whom you immediately either liked or disliked? Perhaps you had an apparent reason for your sentiment, or it eluded you. Nevertheless, most individuals are inclined to form “first impressions” of others in the blink of an eye. These initial perceptions can significantly influence their purchasing decisions and click behaviors.

Advertising can be a costly endeavor. A subpar commercial headshot can severely hamper the effectiveness of your campaigns. Hence, like a proficient accountant, a stellar commercial headshot should be regarded as an investment yielding substantial returns. We have witnessed a lone photograph elevate the conversion rate on a landing page by a staggering 75%.

By featuring an exceptional photo, the click-through rate on your online ads can multiply two or even threefold, rendering them more effective and cost-efficient.

What To Wear

Your attire selection depends on factors such as your personality, industry, and the intended placement of the photos. For industries like law and finance that lean towards conservatism, we recommend opting for the classic suit-and-tie combination or its female equivalent. If you belong to a different industry, consulting with your commercial photographer is advisable, as their expertise will be invaluable in making the right choice.

Remember, it is always wise to dress for the job you aspire to have rather than the one you currently hold. If you need more clarification, feel free to contact us for guidance. We are always here to assist you!

How To Pose

There’s no need to go overboard with your poses regarding commercial headshots. Our focus during sessions is on minimalist poses, as we aim to showcase your professionalism, not our photography skills. Your poses should align with your marketing message, and consider where the images will be placed. For instance, if you want to draw attention to a specific section on your website, a simple photo of you pointing in that direction can catch website visitors’ eyes. Remember, it’s about capturing your essence compellingly and strategically.

Commercial Headshot - Theatrical Headshots - Commercial vs Theatrical Headshot
Commercial Headshot - Acting Headshot - Theatrical Headshots

Backdrops for Commercial Headshots

When it comes to traditional industries like law and finance, it’s recommended to use neutral white, gray, or black backdrops for your headshots. These colors give a clean and consistent look, conveying reliability. You can check out our headshot backgrounds page to see all the available studio options.

If you’re in creative industries, non-profits, or tech and want your photos vibrantly, you can choose a colored studio backdrop or consider an outdoor or in-office session. These photos tend to showcase more personality.

As a senior executive, entrepreneur, or thought leader, it’s essential to have multiple photos of yourself that can be used across different platforms. Ideally, having a couple of outdoor shots in addition to your studio headshots would be best.

Using the same headshot on LinkedIn, the company website and press releases may not look professional. Zen Studios LA offers various studio backdrop options to cater to your preferences and industry needs.

Ways On How To Prepare for Commercial Headshots

To ensure outstanding headshots, there are three key elements to consider beforehand. First, prioritize your well-being by getting ample sleep, exercise, and sunlight in the weeks leading up to your session. While our editing team can enhance your chosen photos, your preparation will contribute to their natural appearance.

Second, do a trial run of wearing your preferred attire a few days before the session. This ensures proper fit and allows you to address any dry cleaning needs.

Lastly, compile a list detailing your vision for the headshots. This way, your photographer can be fully prepared to assist in capturing your desired outcomes during the shoot.

For example, one of our clients wanted their photo to reflect their connection to the vibrant San Francisco community. To achieve this, we captured a shot against the backdrop of the city’s iconic streetcars.


Feeling Unphotogenic Or Hate Getting Personal Photos?

Looking portrait photographer who understands your desires and creates a delightful experience? Look no further than Zen Studios LA! We specialize in headshot photography, ensuring a stress-free session and capturing exceptional shots you’ll love to share online. With our expertise and dedication, we’ll provide you with an unforgettable experience and stunning results. Visit our studio today, and let’s create amazing headshots together!

Commercial Headshot Price

Commercial headshots typically range in price, starting from $225 and beyond. The cost varies based on factors like location, package options, and the chosen photographer. When considering pricing, it’s crucial to take into account two essential factors: licensing and retouching fees. Licensing fees generally involve the photographer granting ownership of the photos upon purchase. This fee is separate from the session fee, which covers the time spent in the photographer’s studio. Additional licensing fees may apply if you intend to use the photos for purposes such as press releases, advertisements, magazines, or book covers. As for retouching, many photographers charge $225 and above per photo. It’s recommended to factor in these fees while calculating the total cost of your session.

Welcome to Zen Studios! Our sessions start at an affordable price, and we offer full usage rights for ALL images from your shoot. As an added bonus, you will also receive a custom-retouched image of your choice. Exciting, isn’t it? If you’re looking for a cost-effective option, our Virtual Headshot services have got you covered. Don’t hesitate; book now and let us capture your best self!

Commercial Headshot - Acting headshots
  • 1 Look (1 Outfit / 1 Backdrop)

  • Wardrobe Consultation

  • 1 Hi-res Retouched Image

  • Women – Makeup – Add $140

  • Men – Grooming – Add $125

  • Contact us for Spring Promo 2024!

  • 2 Looks (Outfits and/or Backdrop Change)

  • Wardrobe Consultation

  • 2 Hi-res Retouched Images

  • Women – Makeup – Add $140

  • Men – Grooming – Add $125


  • On-Location Shoot – 120 min Session

  • Wardrobe Consultation

  • 10 Hi-res Retouched Images

  • Women – Makeup – Add $200

  • Men – Grooming – Add $125